do you know the name Francis Cugat? Probably not, yet you know at least one piece of art that he created. The same way you know the Nike swoosh - but not the graphic art student who came up with the symbol for a grand total of $25.00!
Cugart's name could be a Trivial Pursuit question. His name is known to illustrators and people who do covers for books, but not the general public and quite likely not anyone who has read The Great Gatsby.
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