It's all rabbit hole from here

 Take a book, a signature, a bookstore (in say - Brooklyn) a publisher (hobnobbing in Austin, TX) WRITE BLOODY PUBLISHING and you have the framework of a dive into a rabbit hole of deep and meandering context leading to either some interesting conclusion or 

I like how Franny's signature swallows her written name. 

or another blog entry which may, or not, have any connection to this one.